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1. Your name:
2. Nintendo's market value has increased by over $17B since releasing Pokemon GO. What is the most important factor in explaining why/how the value was created?
Nintendo is adept at leveraging its games on mobile platforms
Partners like Niantic were essential
Big potential user base with capable smartphones
Rivals will be slow to enter with similar games
Investors were wrong (its a bubble)
3. Nintendo's stock is volatile (went up dramatically and then dropped 13%). What is the greatest source of uncertainty in determining how much value Nintendo will achieve?
Will Nintendo leverage other games on mobile platforms?
How much value will flow to partners instead of Nintendo?
Fad? Will users tire of the game and move on?
Will they successfully add social features to the game?
Will rivals enter with similar (or better) games?
4. What can Nintendo do to meet (or exceed) the market's current (high) expectations?
Use its valuable stock to buy undervalued companies
License more of its characters to mobile games
Create more synergies between mobile & console platforms
Leverage data collected from phones to generate ad revenue
Release related products like a watch to go with the game
5. Nintendo's stock peaked and has fallen since the craze began. What is the outlook
relative to the current market price
(Buy, Hold, or Sell Nintendo stock)?
Sustained Competitive advantage!
I'm a wimp
The bubble will burst!
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